One standard information flow in marketing channels is from manufacturers to distribution centers.

One standard information flow in marketing channels is from manufacturers to distribution centers.

• A. From stores to distribution centers
• B. From customers to stores
• C. From manufacturers to distribution centers
• D. From distributors to retailers

Answer: (C)

Information flow in marketing channels generally moves downward from producers toward the distribution network to coordinate supply and demand. Manufacturers share forecasts, product specifications, pricing, promotions, and production schedules with distribution centers, which centralize inventory planning and replenishment for retailers. The distribution centers then use this information to stock stores appropriately and ensure timely deliveries. This downward path is standard because it aligns production with inventory decisions and keeps the whole channel aligned on timing and quantities. For example, when a new product is launched, the manufacturer propagates the launch plan and expected demand to the distribution center, which then guides retailers on when and how much to stock.

Information flow in marketing channels generally moves downward from producers toward the distribution network to coordinate supply and demand. Manufacturers share forecasts, product specifications, pricing, promotions, and production schedules with distribution centers, which centralize inventory planning and replenishment for retailers. The distribution centers then use this information to stock stores appropriately and ensure timely deliveries. This downward path is standard because it aligns production with inventory decisions and keeps the whole channel aligned on timing and quantities. For example, when a new product is launched, the manufacturer propagates the launch plan and expected demand to the distribution center, which then guides retailers on when and how much to stock.