Gross rating points are calculated by multiplying reach by frequency.

Gross rating points are calculated by multiplying reach by frequency.

• A. True
• B. False
• C. It depends on the campaign
• D. Not applicable

Answer: (A)

Gross rating points measure total potential exposure by combining how widely an ad reaches the audience with how often people see it. The standard calculation multiplies reach by frequency. Reach is the portion of the target exposed at least once (usually as a percentage), and frequency is the average number of times each exposed person sees the ad. So if 40% of the target is reached and the average person sees it 3 times, GRPs equal 120. This product provides a single metric to compare overall campaign exposure. Remember, GRPs are a gross measure because they count multiple exposures for the same person and don't account for unique impact.

Gross rating points measure total potential exposure by combining how widely an ad reaches the audience with how often people see it. The standard calculation multiplies reach by frequency. Reach is the portion of the target exposed at least once (usually as a percentage), and frequency is the average number of times each exposed person sees the ad. So if 40% of the target is reached and the average person sees it 3 times, GRPs equal 120. This product provides a single metric to compare overall campaign exposure. Remember, GRPs are a gross measure because they count multiple exposures for the same person and don't account for unique impact.